Hey! My current title is Marketing and Communications Officer, and I’m part of the Policy, Advocacy and Communications team, with a focus on Marketing. I work across budget, content, campaigns and data. Typically, I’m juggling Google Analytics and Search Engine Optimisation (SEO), and writing content — especially since our recent ICT transformation. A significant focus at the moment is on analysing and optimising search visibility that doesn’t incur costs. What I enjoy most about working in marketing and communications at a member-based organisation like ADEA is the sense of purpose. We’re making it easier for CDEs and health professionals to grow, connect and be recognised. My work helps connect with and support ADEA’s members by creating visibility that drives connection — and with the right intent, it amplifies impact. For example, we run mini-campaigns to boost our search rankings and make use of our top keyword positions on Google. Through this work, we help more people find CDEs, access support, and understand the value of diabetes education. One of the highlights of my time here has been boosting the visibility of the “Find a CDE” page. Between 2023 and 2024, we saw two of our biggest spikes in Google click-throughs. Last year, we also achieved top five Google rankings for over 50 high-value search terms, plus an additional 200+ keywords and search phrases relevant to ADEA and CDEs. It’s only been a few short years, but it’s been incredibly rewarding to see the national impact of our work and to know that I’ve played even a small part in that. Outside of work, I attend a casual boxing class to stay active — and since I’m in Melbourne, having an indoor, quiet hobby is essential. You’ll often find me digging through record crates or just enjoying a good listen.