ADEA stands for professionalism, innovation, relevance and personalisation in all that we do. We recognise the rights of those affected by the risk of diabetes, their carers, and their families, and always act to meet individual needs and concerns.

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Vision
Transforming lives through excellence in diabetes education

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Mission
The mission of ADEA is to support, promote and empower our members, and to lead and advocate for best practice, person-centred diabetes education and care

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Strategic pillars
The achievement of the mission is based on the following ADEA strategic pillars:

• Advocate: A national united voice for our members

• Educate: The first choice provider of diabetes education for all health professionals

• Care: Equitable and optimal diabetes care and education available to all

• Connect: Embedding diabetes care and education across the healthcare system

• Support: Enabling the best performance and results through robust governance

ADEA’s long term vision is to:

• Reduce diabetes and its impact throughout the world

• Be the global leader for diabetes education

• Build the Credentialled Diabetes Educator workforce so that it is sufficient to meet the needs of all people with diabetes

• Make the Credentialled Diabetes Educator profession a preferred career for health professionals

• Influence diabetes research to ensure it delivers practical outcomes

Values
Our staff strive to ensure ADEA is future-oriented, a learning organisation, agile, innovative and sustainable. In our work we support continuous improvement and espouse the following values:

• Respect each other and everyone we work with

• Quality in everything we do

• Inclusiveness

• Honesty in all our dealings

• Collaboration

• Transparency to ensure we are accountable

• Communication to keep everyone informed and supported.